Why Scripps SEM ?

Local Placement: Scripps SEM offers local placement of search engine marketing. Campaigns are set to only show ads within a specific geographical location. This means the advertiser chooses the area they wish to be found. Their ads will appear in a radius around their location or by the city or region the advertiser has chosen. We can also place campaigns nationally, internationally or any combination.

Multiple Search Engines: Scripps SEM utilizes multiple search engines like; Google, Yahoo and Ask.com to increase the audience base of consumers searching.

We Do All The Work: Our team of experts builds your entire campaign. After a conference call to determine your needs, Scripps SEM creates a master keyword list using words that identify the advertiser business, product and/or service. We also create the ad copy that appears in the sponsored links to entice the consumer. When the campaign is launched, our team monitors the advertiser's campaign to ensure maximum performance with minimum expenditure. This gives the advertiser the time needed to focus on their everyday dealings while our team keeps a watchful eye.

Set Budget: All SEM campaigns are pay-per-click marketing. This means that the advertiser only pays when the person who is searching actually clicks on the ad copy in the sponsored links and visits the advertiser's website. The advertiser sets the monthly budget level they are comfortable with.

Reporting: Advertisers are sent monthly progress reports for each campaign. The report consists of the number of impressions the ad copy has made and the number of clicks made to the advertiser’s website.

Extra Reporting:  Advertiser’s have the option for additional reporting which tracks and matches detailed data with the keyword that generated the click as well as the search engine of origin. In essence, the report shows the advertiser how many actions (phone calls, sales, emails) have taken place and the keyword and search engine that generated that action. This reporting is available to any client for a one time set-up fee of $299. Tracking requires some code to be placed on the advertiser’s website.